In order to step up my blogging game even further, I’m also learning that I need to turn A LOT of my focus to my various social media platforms – and I need to make sure that everything I’m putting out there into the world looks and feels like my brand. It needs to say Belle Meets World, carry my fonts and colors, be the right shapes and sizes, and go out at the right times on the right days. I am in awe of the bloggers who figured all of this out and now have it running like a well-oiled machine with all content and posts mechanized. I’ve basically had my head in the sand for the last year, not realizing that in this saturated market of bloggers, a beautiful website and regular posts simply isn’t going to drive new traffic. BUT, strategically placing your blog’s content on other platforms IS going to bring people to you, and then hopefully you’ve written something snappy enough with pretty enough pictures to get them to stay awhile and then return for more on another day. 

How about this blast from the past?! This is my original logo!! The blonde in the red dress is the first version, which we had to change up when I died my hair brown that same year. I love where we started (she is the cutest thing ever). And while it doesn’t make sense for my brand now, it made all the sense in the world then given I started out playful and not really knowing where I wanted to end up. With my new brand she’s evolved into a more sophisticated version of herself. But rebranding my blog doesn’t just stop at a new look and logo. There are specific elements of the site itself that require my attention, new blogging behaviors I need to implement and even an update to my email marketing to attend to. Read on for Part 2 of this ‘Rebranding My Blog’ series.

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